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FALLET
PITCHDECK
Who is Micke?
MICKE is an average guy who works with IT. He goes through the motions of his life, but something is tugging at him. He knows he wants things, he has a life design but he doesn’t know how to put it into action. Until he meets Lotta.
What does he want:
He wants material security. He wants to climb the social ladder. He wants to be accepted and does not want to be alone.
What is the catalyst:
The catalyst for Mikael's story occurs when the real estate market crashes following the events of 2008. Unlike many others who lose their homes in the global housing market crash, Mikael remains unaffected. This sense of invulnerability leads him to become overconfident and greedy. He takes advantage of the low-interest, no-payment principal loans available to him to purchase multiple homes.
The catalyst for Mikael's story occurs when the real estate market crashes following the events of 2008. Unlike many others who lose their homes in the global housing market crash, Mikael remains unaffected. This sense of invulnerability leads him to become overconfident and greedy. He takes advantage of the low-interest, no-payment principal loans available to him to purchase multiple homes.
What is at stake for Micke?
Micke falls down a rabbit hole when he becomes personally bankrupt. He loses his mind, his home and family. Isolation, an outcast of society and life are at stake.
What is the central conflict?
Micke leverages a high roller lifestyle by buying apartments. When the 2008 financial crash happens, Sweden is hit in the real estate sector. "Postcode" millionaires like Micke lose their valuations and must pay the debt.
MICKE
The Banker
Fredric Ahlseus - bank loans officer is one of Micke's antagonists. He wants to sign up as many loans as possible for his bank to earn the interest on the mortgages. The Stockholm housing market is at a boom in the 2000s. Change of laws in the borrowing system is making it possible for banks to take risks that they were not able to in the late 1990's, when Sweden was on the brink of a state collapse. Fredric represents the system of the housing loan market and precarious risk based on a financial system that is vulnerable to external shocks that can trigger banks loans to default.
The Antagonists
Morgan Ehnrnell - real estate agent. Morgan Ehrnell represents the real estate system. He is the sales agent that keeps feeding Mikael options on how to maximise his wealth through new apartments that are getting built. "Buy now and borrow on the collateral and just keep moving the interest." It's not illegal, everyone is doing it until it no longer offers to profit on the premium. When that happens, the chips start to fall. It's a risky business.
The Real Estate Agent
Morgan Ehrnell
The Real Estate Agent
Mikael Svenbo
Protagonist
Fredric Ahlseus
The Banker
Lotta Svenbo
Wife
Mats
Police